1 Mao Tse-Tung On Guerrilla Warfare, Translated And With An Introduction By Brigadier General Samuel
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2 Marketing News Tm, February 27, 1995, Section: Pg. 7, Length: 529 Words, Headline: Vodka Maker
Doesn't Want To Give Anyone That Fuzzy Feeling, Byline: By Cyndee Miller, Senior Staff Writer
3 Copyright 2000 Newspaper Publishing Plc, The Independent (London), November 18, 2000, Saturday
Section: Features; Pg. 81, 83, 84, Headline: Vodka Innovation: Just What The Doctor Ordered; It's The
Answer To Every Drinker's Prayers: Hangover-Free Alcohol. And, With The Help Of Medical Experts,
This Man Claims He's Cracked It. Lena Corner Investigates. Portrait By Philip Sinden, Byline: Lena
Corner
4 Copyright 2000 Newspaper Publishing Plc, The Independent (London), November 18, 2000, Saturday
Section: Features; Pg. 81, 83, 84, Headline: Vodka Innovation: Just What The Doctor Ordered; It's The
Answer To Every Drinker's Prayers: Hangover-Free Alcohol. And, With The Help Of Medical Experts,
This Man Claims He's Cracked It. Lena Corner Investigates. Portrait By Philip Sinden, Byline: Lena
Corner
5 Copyright 1994 Phoenix Newspapers, Inc., The Arizona Republic, November 15, 1994 Tuesday, State
Section: Valley And State; Pg. B6 Headline: ÔNo Hangover' Vodka Taking Shots From Industry,
Regulators, Byline: Knight-Ridder Tribune
6 Copyright 1995 American Marketing Association, Marketing News Tm, February 27, 1995, Section: Pg.
7, Headline: Vodka Maker Doesn't Want To Give Anyone That Fuzzy Feeling, Byline: By Cyndee Miller,
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7 Newsweek, July 31, 2000 P58, Putting ÔA Brain In A Beaker': Apple's Ceo On Innovation And Dot-
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9 Inc., April 1984 V6 P82(2), Steven Jobs Of Apple Computer: The Missionary Of Micros. Kahn, Joseph
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10 Inc., Oct 1987 V9 P48(8), Corporate Antihero John Sculley; The Man Who Eases Steve Jobs Out Of
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11 Inc., May 18, 1999 Pna, Starting Apple Computer Made Steve Jobs Famous. But How He Did It Made
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12 Copyright 1997 The Financial Times Limited, Financial Times (London), October 27, 1997, Monday
London Edition 1, Section: This Week; Pg. 12, Headline: Watch King At The Wheel: The Monday Profile:
Nicolas Hayek, Swatch:
13 Copyright 2000 South China Morning Post Ltd., South China Morning Post April 3, 2000, Section:
Business Post; Monday Face; Pg. 10, Headline: Nicolas Hayek Sees Affinities In Making Movies And
Watches, David Evans Finds; Swatch Head Stages Timely Job Switch, Byline: David Evans
14 Copyright 2000 South China Morning Post Ltd., South China Morning Post, April 3, 2000, Section:
Business Post; Monday Face; Pg. 10, Headline: Nicolas Hayek Sees Affinities In Making Movies And
Watches, David Evans Finds; Swatch Head Stages Timely Job Switch, Byline: David Evans
15 Copyright 1994 Newspaper Publishing Plc, The Independent (London), March 10, 1994, Thursday
Section: Feature Page; Page 23, Headline: Watch This Car; From Nicholas Hayek, The Man Who Turned
Watches Into A Wheeze, Comes The 95-Inch Car. Don't Shrink From It, Says Jonathan Glancey
16 Copyright 1997 The Financial Times Limited, Financial Times (London), October 27, 1997, Monday
London Edition 1, Section: This Week; Pg. 12, Headline: Watch King At The Wheel: The Monday Profile:
Nicolas Hayek, Swatch:
17 http://www.swatch.com/fs_index.php?haupt=collections&unter=irony
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19 Copyright 1995 The Times Mirror Company, Los Angeles Times, August 9, 1995, Wednesday, Orange
County Edition, Section: Business; Part D; Page 1; Financial Desk, Headline: Oakley Stock Offering Made
In The Shades; Finance: Sale Of Shares In The Sunglass Company Could Make Owner Jim Jannard One Of
Orange County's Richest Business Leaders. Byline: By Chris Woodyard, Times Staff Writer
20 http://www.oakley.com/
21 Copyright 1995 The Times Mirror Company, Los Angeles Times, View Related Topics
August 9, 1995, Wednesday, Orange County Edition, Section: Business; Part D; Page 1; Financial Desk
Headline: Oakley Stock Offering Made In The Shades; Finance: Sale Of Shares In The Sunglass Company
Could Make Owner Jim Jannard One Of Orange County's Richest Business Leaders. Byline: By Chris
Woodyard, Times Staff Writer
22 Copyright 1996 Times Mirror Company, Los Angeles Times, June 29, 1996, Saturday, Orange County
Edition, Section: Business; Part D; Page 1; Financial Desk, Headline: Oakley And Founder Jannard Bask In
Stockholder Spotlight, Byline: Marla Dickerson, Times Staff Writer
23 Copyright 1998 Newsweek, Newsweek, May 18, 1998, U.S. Edition Section: Business; Marketing; Pg.
50 Headline: It's Not Just About Shoes Byline: By Mark Starr And Leslie Kaufman
24 http://www.oakley.com/
25 Copyright 1998 Newsweek, Newsweek, May 18, 1998, U.S. Edition, Section: Business; Marketing; Pg.
50 Headline: It's Not Just About Shoes Byline: By Mark Starr And Leslie Kaufman
26 Copyright 1998 The New York Times Company, The New York Times, October 7, 1998, Wednesday,
Late Edition Ð Final, Section: Section A; Page 1; Column 5; Business/Financial Desk, Headline: The
Formerly Staid Ma Bell Hatches A Secret Offspring, Byline: By Seth Schiesel
27 Copyright 2000 A/S/M Communications, Inc., Used With Permission From Brandweek, Brandweek
April 10, 2000, Headline: Tens Of Millions Of Dollars Later, Dial-Arounds Doing A Quick Fade
28 Copyright 1998 The New York Times Company, The New York Times, October 7, 1998, Wednesday,
Late Edition Ð Final, Section: Section A; Page 1; Column 5; Business/Financial Desk, Headline: The
Formerly Staid Ma Bell Hatches A Secret Offspring, Byline: By Seth Schiesel
29 Copyright 1999 Consumers Union Of U.S., Inc., Consumer Reports, May, 1999, Section: Your Money;
Vol. 64, No. 5; Pg. 64, Headline: 10-10 Long-Distance Calling
30 Copyright 1998 The New York Times Company, The New York Times, October 7, 1998, Wednesday,
Late Edition Ð Final, Section: Section A; Page 1; Column 5; Business/Financial Desk, Headline: The
Formerly Staid Ma Bell Hatches A Secret Offspring, Byline: By Seth Schiesel
31 Copyright 1998 Intertec Publishing Corporation, A Primedia Company Telephony, October 12, 1998
Section: A.M. Report; Issn: 0040-2656, Headline: It's A Dog-Eat-Dog, Dial-Around World, Byline: Sarah
Schmelling
32 Times Company, The New York Times, View Related Topics, March 1, 1999, Monday, Late Edition Ð
Final, Section: Section C; Page 14; Column 3; Business/Financial Desk, Headline: The Media Business:
Advertising; At&T Substitutes Fred Willard For Talking Hounds In Its Lucky Dog Campaign. Byline: By
Seth Schiesel
33 Copyright 1999 The Omaha World-Herald Company, Omaha World-Herald, May 5, 1999, Wednesday
Sunrise Edition, Section: ;Business; Pg. 24, Headline: Read Fine Print In ÔDial-A-Round' Pitches Check
Costs, Byline: Robynn Tysver
34 Newsday, November 3, 1994, Page A37, "Kid Pals Strike It Rich," By Jon Pessah
35 Usa Today, November 3, 1994, Money, Page 2b, "Snapple Founders Have Refreshing Story," By Del
Jones
36 Copyright 1994 The Times Mirror Company, Los Angeles Times, March 2, 1994, Wednesday, Home
Edition, Section: Business; Part D; Page 2; Column 3; Financial Desk, Headline: Coke About To Dive Into
A Juicy Market; Beverages: Fruitopia Fruit Drinks Are Entering A $6-Billion Industry That Is Currently
Dominated By Snapple. Byline: By Bruce Horovitz, Times Staff Writer
37 Copyright 1995 The Atlanta Constitution, The Atlanta Journal And Constitution, March 26, 1995,
Sunday, All Editions, Section: Business, Pg. 3d, Headline: Fruitopia Tack Is Paying Off;
Coca-Cola Forgoes Usual Conservatism, Byline: Chris Roush; Staff Writer
38 Copyright 1997 The Atlanta Constitution, The Atlanta Journal And Constitution, May 18, 1997, Sunday,
All Editions, Section: Business; Pg. 04e, Headline: The Georgia 100; Coca-Cola Shifts Its State Of Mind
On Marketing; The World's Leading Soft Drink Company Is Using Innovation Rather Than Its Traditional
Brawn To Overwhelm The Competition. Byline: Chris Roush; Staff Writer
39 Copyright 1994 The Houston Chronicle Publishing Company, The Houston Chronicle, March 2, 1994,
Wednesday, 2 Star Edition, Section: Business; Pg. 2, Headline: Coca-Cola Taking Aim At Snapple;
Fruitopia Latest Alternative Drink Byline: Harry Berkowitz; Newsday
40 Copyright 1994 Newsday, Inc. Newsday July 25, 1994, Monday, All Editions, Section: Business; Hot
Spot; Pg. C02, Headline: Coke Goes Underground With Fruitopia; Buys Ad Space On 600 Subway Cars,
Bumping The Usual Wart Posters Byline: By Harry Berkowitz. Staff Writer
41 Copyright 1994 The Times Mirror Company, Los Angeles Times, March 2, 1994, Wednesday, Home
Edition, Section: Business; Part D; Page 2; Column 3; Financial Desk, Headline: Coke About To Dive Into
A Juicy Market; Beverages: Fruitopia Fruit Drinks Are Entering A $6-Billion Industry That Is Currently
Dominated By Snapple. Byline: By Bruce Horovitz, Times Staff Writer
42 Copyright 1998 Gannett Company, Inc., Usa Today, July 6, 1998, Monday, Final Edition
Section: Money; Pg. 14b; On Madison Ave., Headline: Fruitopia Snaps Up Market Share With Its New
Identity Byline: Bruce Horowitz
43 Copyright 2000 The New York Times Company, The New York Times, June 6, 2000, Tuesday, Late
Edition Ð Final, Section: Section C; Page 8; Column 1; Business/Financial Desk, Headline: The Media
Business: Advertising; A Very Un-Pepsi-Like Campaign For A New Line Of Fruit Drinks.
Byline: By Patricia Winters Lauro
44 Copyright 1997 The Atlanta Constitution, The Atlanta Journal And Constitution April 17, 1997,
Thursday, All Editions, Section: Business; Pg. 08e; Pg. 06e, Headline: Coca-Cola Fine-Tunes
Noncarbonated Drinks; Powerade, Nestea, Fruitopia Take Aim At Category Leaders, Byline: Chris Roush;
Staff Writer
45 Copyright 1995 The New York Times Company, The New York Times, September 13, 1995,
Wednesday, Late Edition Ð Final, Section: Section D; Page 1; Column 2; Business/Financial Desk
Headline: The Media Business: Advertising; When The Smoke Clears, It's Still Reynolds
Byline: By Stuart Elliott
46 Copyright 1996 The Denver Post Corporation, The Denver Post, July 28, 1996 Sunday 1st Edition
Section: Emp; Pg. 07, Headline: Downhome ÔDave's' Just A Smokescreen, Byline: By Dave Barry
47 (Wsj 3/2/95)
48 Copyright 1996 The Denver Post Corporation, The Denver Post, July 28, 1996 Sunday 1st Edition
Section: Emp; Pg. 07, Headline: Downhome ÔDave's' Just A Smokescreen, Byline: By Dave Barry
49 Copyright 1994 Gannett Company, Inc., Usa Today, November 30, 1994, Wednesday, Final Edition,
Section: Life; Pg. 1d, Headline: David Is Decent But Dave Is All The Rave, Byline: Marco R. Della Cava
50 Copyright 2000 Knight Ridder/Tribune Business News, Copyright 2000 The Charlotte Observer
The Charlotte Observer, August 31, 2000, Thursday, Kr-Acc-No: Ch-Tobacco, Headline: Oxford, N.C.-
Based Cigarette Company Uses Tobacco In Natural Way, Byline: By Stella M. Hopkins

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51 Tobacco Retailer, February 2002, Vol. 5, No. 1; Pg. 6(1), Rds-Acc-No: 03280957, "Rjr Acquires Santa
Fe Natural Tobacco."
52 http://www.cornerstonebranding.com/site/methodology/moonlight-casestudy/
53 Copyright 1997 The Financial Times Limited, Financial Times (London), February 3, 1997, Monday
London Edition 1, Section: Marketing/Advertising/Media; Pg. 16, Headline: The Giant Who Lurks Behind
A Smokescreen: Richard Tomkins On Why Rjr Started An ÔAlternative' Cigarette Brand:
54 Copyright 1995 The Baltimore Sun Company, The Baltimore Sun, September 25, 1995, Monday, Final
Edition, Section: Business, Pg. 13c, Headline: Reynolds Markets Underdog Cigarettes; Upstart Brands
Appeal To Disdain Of Niche Consumers, Source: Bloomberg Business News
55 Source: Newsmakers 1997, Issue 4. Gale Research, 1997.
56 Copyright 1999 Responsive Database Services, Inc., Business And Industry, Copyright 1999 Advanstar
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57 Cnnfn, Show: Entrepreneurs Only 21:30:00 Pm Et, July 1, 1999; Thursday 9:41 Pm Eastern Time,
Headline: Hard Candy Founder, Cnnfn, Guests: Dineh Mohajer, Byline: Donald Van De Mark
58 Source: Newsmakers 1997, Issue 4. Gale Research, 1997.
59 Copyright 1998 The New York Times Company, The New York Times, January 18, 1998, Sunday, Late
Edition Ð Final, Name: Dineh Mohajer, Section: Section 9; Page 1; Column 1; Style Desk, Headline:
Shopping With: Dineh Mohajer; How Sweet It Is To Turn Blue Into Gold, Byline: By Alex Kuczynski
60 Entrepreneur, Feb 1997 V25 N2 P132(5), Painting The Town. Stodder, Gayle Sato. (Hard Candy
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61 Source: Newsmakers 1997, Issue 4. Gale Research, 1997.
62 People Weekly, August 12, 1996 V46 N7 P72(1), Give Her A Hand: Dineh Mohajer Cashes In With Her
Hot And Cool Hard Candy Nail Colors. (President Of Nail Polish Company With $10 Million In Sales In
1995)(Brief Article)
63 Copyright 1998 The New York Times Company, The New York Times, January 18, 1998, Sunday, Late
Edition Ð Final, Name: Dineh Mohajer, Section: Section 9; Page 1; Column 1; Style Desk, Headline:
Shopping With: Dineh Mohajer; How Sweet It Is To Turn Blue Into Gold, Byline: By Alex Kuczynski
64 The New York Times, January 18, 1998, Sunday, Late Edition Ð Final, Section 9; Page 1; Column 1;
Style Desk, "SHOPPING WITH: Dineh Mohajer; How Sweet It Is To Turn Blue Into Gold" By ALEX
KUCZYNSKI
65 "Dineh Mohajer." Business Leader Profiles for Students. Vol. 2. Gale Group, 2002.
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67 Cnnfn, Show: Entrepreneurs Only 21:30:00 Pm Et, July 1, 1999; Thursday 9:41 Pm Eastern Time,
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68 Copyright 1994 Gannett Company, Inc., Usa Today, December 20, 1994, Tuesday, Final Edition
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70 Copyright 1999 Guardian Newspapers Limited, The Guardian (London), June 3, 1999, Section: The
Guardian Online Page; Pg. 10, Headline: A Gateway To The Home; Jack Schofield Talks To Ted Waitt
Who Built A Billion-Dollar Business In A Cattle Barn, Byline: Jack Schofield
71 Copyright 1994 The Irish Times, The Irish Times, May 6, 1994, City Edition, Section: Business This
Week; Pg. Supplement Page 2, Headline: Gateway Founder Confounds Critics
Ted Waitt Tells John Maher He Was Fascinated That Someone Would Buy A $ 3,000 Computer Over The
Phone Byline: By John Maher
72 Copyright 1994 The Financial Times Limited; Financial Times (London), May 16, 1994, Monday
Section: The Monday Interview; Pg. 11, Headline: Branching Away From The Ranch - Ted Waitt Tells
Katharine Campbell How He Made Sioux City The Gateway To The World's Personal Computer-Users
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73 Copyright 1995 Cmp Publications, Inc., Informationweek, April 10, 1995, Section: Front End; Pg. 12,
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73 The San Diego Union-Tribune, December 8, 2002, Sunday, BUSINESS; Pg. H-1, "How now Gateway
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74 The Washington Post, December 23, 2001, Sunday, Final Edition, Financial; Pg. H01 "Discount Nation;
Cheap Is Chic, And Wal-Mart And Target Are Elbowing The Old-Line Department Stores Aside," By
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75 Star Tribune (Minneapolis, Mn), July 23, 2000, Sunday, Metro Edition, Business; Pg. 1d, "Raising Its
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76 The Economist, May 5, 2001 U.S. Edition, "On Target"
77 Pittsburgh Post-Gazette, February 10, 2002 Sunday Two Star Edition, Business, Pg.D-3, "Caught In The
Bull's Eye; Target's Rise May Be Biggest Reason For Kmart's Demise," By Vivian Chu, Reuters News
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78 The Washington Post, December 23, 2001, Sunday, Final Edition, Financial; Pg. H01 "Discount Nation;
Cheap Is Chic, And Wal-Mart And Target Are Elbowing The Old-Line Department Stores Aside," By
Margaret Webb Pressler, Washington Post Staff Writer
79 The Washington Post, December 23, 2001, Sunday, Final Edition, Financial; Pg. H01 "Discount Nation;
Cheap Is Chic, And Wal-Mart And Target Are Elbowing The Old-Line Department Stores Aside," By
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80 Chicago Sun-Times, April 25, 1999, Sunday, Late Sports Final Edition, Hos; Pg. 13; Nc, "Target Stores
Putting Accent On Trendy Style," By Nicole Volta Avery
81 Hfn, September 11, 2000, Pg. 4; Issn: 1082-0310, Rds-Acc-No: 02581427, "Target Aims To Stay True
To Customers"
82 Star Tribune (Minneapolis, Mn), February 6, 2002, Wednesday, Metro Edition, Business; Pg. 3d,
"Kmart's Strategy ÔFoolish,' Target Exec Says," By Melissa Levy; Staff Writer
83 Star Tribune (Minneapolis, Mn), February 6, 2002, Wednesday, Metro Edition, Business; Pg. 3d,
"Kmart's Strategy ÔFoolish,' Target Exec Says," By Melissa Levy; Staff Writer
84 The Economist, May 5, 2001 U.S. Edition, "On Target"
85 Copyright 1998 The Houston Chronicle Publishing Company, The Houston Chronicle
March 24, 1998, Tuesday 2 Star Edition, Section: Houston; Pg. 1, Headline: Eating Ice Cream Is
Entertainment For Ben And Jerry, Byline: Dai Huynh
86 Inc., May, 1986, Section: Features; Inc. Cover Story; Pg. 52, Headline: The Inc. 100 Portfolio; Double
Fudge; Ben & Jerry's: A Double Scoop Of Business Style, Byline: Joseph P. Kahn
87 Ben & Jerry's Took To The Streets. The New Republic, Sept 11, 1995 V213 N11 P22(4) The Evil
Empire: The Scoop On Ben & Jerry's Crunchy Capitalism. Rosin, Hanna. (Cover Story)(Company Profile)
88 Inc., May, 1986, Section: Features; Inc. Cover Story; Pg. 52, Headline: The Inc. 100 Portfolio; Double
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89 Copyright 1987 Mcgraw-Hill, Inc., Business Week , December 7, 1987, Section: Top Of The News;
Marketing; Pg. 65, Headline: Is Haagen-Dazs Trying To Freeze Out Ben & Jerry's?, Byline: By Keith H.
Hammonds In Waterbury, Vt.
90 Copyright 2000 Chicago Sun-Times, Inc., Chicago Sun-Times, April 16, 2000, Sunday, Late Sports Final
Edition, Section: Sunday News; Pg. 18, Headline: Let's Raise Our Spoons To What Was Ben & Jerry's,
Byline: Neil Steinberg
91 Ben & Jerry's Took To The Streets. The New Republic, Sept 11, 1995 V213 N11 P22(4), The Evil
Empire: The Scoop On Ben & Jerry's Crunchy Capitalism. Rosin, Hanna. (Cover Story)(Company Profile)
92 Copyright 1998 The Houston Chronicle Publishing Company, The Houston Chronicle, March 24, 1998,
Tuesday 2 Star Edition, Section: Houston; Pg. 1, Headline: Eating Ice Cream Is Entertainment For Ben And
Jerry, Byline: Dai Huynh
93 Inc. Magazine, "The Inc. 500 List," October 17, 2000.
94 Copyright 2001 Pr Newswire Association, Inc., Pr Newswire, July 13, 2001, Friday, Section: Domestic
News, Headline: And 1's Mix Tape(Tm) Volume 4' Eliminates Pretenders To The Throne; -Lifting The
Veil On Ball With Help From Outkast, Kurupt, Snoop Dogg And Method Man -
Dateline: Philadelphia, July 13
94 Newsweek, May 24, 1993 , UNITED STATES EDITION, SOCIETY; Sports; Pg. 64, Who You Calling
Hero? BY VERN E. SMITH AND ARIC PRESS With JENNIFER BOETH in New York
95 Copyright 1999 The New York Times Company, The New York Times, November 14, 1999, Sunday,
Late Edition Ð Final, Section: Section 6; Page 114; Column 1; Magazine Desk, Headline: They Bad
Byline: By Larry Platt; Larry Platt Is The Author Of "Keepin' It Real: A Turbulent Season At The
Crossroads With The N.B.A."
96 Copyright 2000 A/S/M Communications, Inc., Used With Permission From Brandweek, Brandweek
March 27, 2000, Headline: Marketers Of The Year: Feet On The Street, Byline: By Terry Lefton
97 Copyright 1999 The New York Times Company, The New York Times, November 14, 1999, Sunday,
Late Edition Ð Final, Section: Section 6; Page 114; Column 1; Magazine Desk, Headline: They Bad
Byline: By Larry Platt; Larry Platt Is The Author Of "Keepin' It Real: A Turbulent Season At The
Crossroads With The N.B.A."
98 Copyright 2000 A/S/M Communications, Inc., Used With Permission From Brandweek, Brandweek
March 27, 2000, Headline: Marketers Of The Year: Feet On The Street, Byline: By Terry Lefton
99 Copyright 1999 The New York Times Company, The New York Times, November 14, 1999, Sunday,
Late Edition Ð Final, Section: Section 6; Page 114; Column 1; Magazine Desk, Headline: They Bad
Byline: By Larry Platt; Larry Platt Is The Author Of "Keepin' It Real: A Turbulent Season At The
Crossroads With The N.B.A."
100 ABC NEWS, SHOW: GOOD MORNING AMERICA (7:00 AM ET), September 28, 2000, Thursday,
"ABC'S GOOD MORNING AMERICA HEADLINES"

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101 ABC NEWS, SHOW: GOOD MORNING AMERICA (7:00 AM ET), September 28, 2000, Thursday,
"ABC'S GOOD MORNING AMERICA HEADLINES"
102 The Seattle Times, Dwight Perry, September 27, 2000, Wednesday Final Edition, SPORTS; Pg. D2;
SIDELINE CHATTER, "Things going swimmingly at new school"
103 Copyright 2001 The New York Times Company, The New York Times, April 10, 2001, Tuesday, Late
Edition Ð Final, Section: Section C; Page 8; Column 1; Business/Financial Desk, Headline: The Media
Business: Advertising; Nike Makes A Commercial That Resembles A Music Video, And Hopes It Is
Viewed As Such. Byline: By Stuart Elliott
104 Used With Permission From Brandweek, Brandweek, July 30, 2001, Headline: Playing With A New
Attituderecognizing That Pro Athletes Are No Longer Seen As Gods, And Kids Are As Likely To Go
Boarding As Play Basketball, Nike Developed A New Marketing Strategytargeted To The Everyday
Athlete. From New Products To Ads, Are Its Efforts Working? Byline: By Hilary Cassidy
105 Copyright 1999 The New York Times Company, The New York Times, November 14, 1999, Sunday,
Late Edition Ð Final, Section: Section 6; Page 114; Column 1; Magazine Desk, Headline: They Bad
Byline: By Larry Platt; Larry Platt Is The Author Of "Keepin' It Real: A Turbulent Season At The
Crossroads With The N.B.A."
106 Copyright 1990 A/S/M Communications, Inc., Adweek, November 19, 1990, Section: Hot Products/Hot
Markets; Pg. 16 S Length: 72 Words, Headline: Hot Products;
Jagermeister, Byline: Richard Morgan
107 Times Publishing Company, St. Petersburg Times, August 11, 1994, Thursday, City Edition
Section: Food; Side Dish; Pg. 1d, Headline: The King Of Jagermeister, Byline: Tom Zucco
108 http://www.jager.com/index.cfm
106 Sydney Morning Herald, May 9, 2002 Thursday, Business; Pg. 27, "Jagermeister Has A Shot At Youth
Market" by Freya Petersen
109 Times Publishing Company, St. Petersburg Times, August 11, 1994, Thursday, City Edition
Section: Food; Side Dish; Pg. 1d, Headline: The King Of Jagermeister, Byline: Tom Zucco
110 Times Publishing Company, St. Petersburg Times, August 11, 1994, Thursday, City Edition
Section: Food; Side Dish; Pg. 1d, Headline: The King Of Jagermeister, Byline: Tom Zucco
111 Copyright 1994 The Chronicle Publishing Co., The San Francisco Chronicle, February 17, 1994,
Thursday, Final Edition, Section: Daily Datebook; Pg. E9, Headline: Trying To Make Jagermeister Easier
To Swallow, Importer Pushes His Gooey Brown Cordial, Byline: Sam Whiting, Chronicle Staff Writer
112 Copyright 2000 Gale Group, Inc., Business And Industry, Copyright 2000 Fairchild Publications, A
Division Of Capital Cities Media, Inc., Dnr, August 18, 2000, Section: Vol. 30, No. 97; Pg. 6; Issn: 1041-
1119, Rds-Acc-No: 02556187, Headline: Size Isn't Everything
113 Copyright 2000 The Houston Chronicle Publishing Company, The Houston Chronicle, August 20, 2000,
Sunday 2 Star Edition, Section: Business; Pg. 8, Headline: Maxim Magazine's Circulation Up 87%
114 Copyright 1999 Newsweek, Newsweek, February 1, 1999, U.S. Edition, Section: Society; Media; Pg.
52, Headline: Finding The Inner Swine, Byline: By Richard Turner With Ted Gideonse
115 The New York Times, June 3, 2002, Monday, Late Edition Ð Final, Section C; Page 7; Column 5;
Business/Financial Desk, Mediatalk; "Maxim's New Venture In Men's Hair Coloring," By David Carr
116 Copyright 1999 Newsweek, Newsweek, February 1, 1999, U.S. Edition, Section: Society; Media; Pg.
52, Headline: Finding The Inner Swine, Byline: By Richard Turner With Ted Gideonse
117 http://www.maximonline.com/press_room/20010302_timeline.html
118 Dave Itzkoff, "Lad No More: My Escape From Maxim," Volume 15, Issue 23
http://www.nypress.com/print.cfm?content_id=6365
119 http://www.maximonline.com/press_room/20010302_timeline.html
120 http://www.maximonline.com/press_room/20010302_timeline.html
121 http://www.maximonline.com/press_room/20010302_timeline.html
122 The New York Times, July 29, 2002, Monday, Late Edition Ð Final, Section C; Page 1; Column 2;
Business/Financial Desk, British Publishers Attack U.S. And Take Young Male Readers, By David Carr
123 Copyright 1997 The Baltimore Sun Company, The Baltimore Sun, April 30, 1997, Wednesday, Final
Edition, Section: Features, Pg. 1e, Headline: Man At His Worst; The Baltimore-Bred ÔChick' Who Runs
Maxim Magazine Knows Boys Will Be Boys. She Just Hopes They'll Be Readers, Too. Byline: Susan
Reimer, Sun Staff
124 Copyright 1997 The Baltimore Sun Company, The Baltimore Sun, April 30, 1997, Wednesday, Final
Edition, Section: Features, Pg. 1e, Headline: Man At His Worst; The Baltimore-Bred ÔChick' Who Runs
Maxim Magazine Knows Boys Will Be Boys. She Just Hopes They'll Be Readers, Too. Byline: Susan
Reimer, Sun Staff
125 Dave Itzkoff, "Lad No More: My Escape From Maxim," Volume 15, Issue 23
http://www.nypress.com/print.cfm?content_id=6365
126 http://www.maximonline.com/press_room/20010302_timeline.html
127 http://www.maximonline.com/press_room/20010302_timeline.html
128 The New York Times, June 3, 2002, Monday, Late Edition Ð Final, Section C; Page 7; Column 5;
Business/Financial Desk, Mediatalk; "Maxim's New Venture In Men's Hair Coloring," By David Carr
126 The New York Times, December 20, 2002, Friday, Late Edition Ð Final, Section C; Page 1; Column 5;
Business/Financial Desk "THE MEDIA BUSINESS: ADVERTISING;
Can Maxim, A Magazine For Young Men, Translate to TV?" By DAVID CARR
129 Copyright 1999 Newsweek, Newsweek, February 1, 1999, U.S. Edition, Section: Society; Media; Pg.
52, Headline: Finding The Inner Swine, Byline: By Richard Turner With Ted Gideonse
130 Copyright 1997 The Baltimore Sun Company, The Baltimore Sun, April 30, 1997, Wednesday, Final
Edition, Section: Features, Pg. 1e, Headline: Man At His Worst; The Baltimore-Bred ÔChick' Who Runs
Maxim Magazine Knows Boys Will Be Boys. She Just Hopes They'll Be Readers, Too. Byline: Susan
Reimer, Sun Staff
131 Billboard, March 21, 1998 V110 N12 P84(1), Keynoter Profile: Richard Branson. Block, Debbie
Galante. (Virgin)(Brief Article), From Mail-Order To Megastores, The Maverick Entrepreneur Moves
Onward And Upward.
132 http://www.virgin.com/, Virgin Story
133 http://www.virgin.com/, Virgin Story
134 Success, April 1998 V45 N4 P62(3), Richard Branson: The Virgin Founder, Soaring To New Heights In
His Native Britain, Has A Formula That's Hard To Beat. Carnoy, David.
135 Success, April 1998 V45 N4 P62(3) Richard Branson: The Virgin Founder, Soaring To New Heights In
His Native Britain, Has A Formula That's Hard To Beat. Carnoy, David.
136 Success, April 1998 V45 N4 P62(3) Richard Branson: The Virgin Founder, Soaring To New Heights In
His Native Britain, Has A Formula That's Hard To Beat. Carnoy, David.
137 Success, April 1998 V45 N4 P62(3) Richard Branson: The Virgin Founder, Soaring To New Heights In
His Native Britain, Has A Formula That's Hard To Beat. Carnoy, David.
138 http://www.virgin.com/, Virgin Story
139 Copyright 1994 Gannett Company, Inc.Usa Today, April 18, 1994, Monday, Final Edition
Section: Money; Pg. 6b, Headline: Taking Risks With Daredevil Executives, Byline: Del Jones
140 Fortune, Dec 20, 1999 V140 I12/Investor's P189+ The Man Who Vows To Change Japan Inc. Carlos
Ghosn Wants To Fix Nissan. Trouble Is, That Means Challenging Entrenched Japanese Corporate
Customs. Taylor, Alex, Iii. (Features)(Company Profile)
141 Forbes, Oct 2, 2000 P80 Renaissance At Nissan. Fulford, Benjamin. (How Carlos Ghosn Has
Revitalized Nissan Motor Co.)(Company Profile) Full Text: Copyright 2000 Forbes, Inc.
142 Newsweek, Jan 8, 2001 P34. Restyling Nissan: Forget Bland ÔJelly Bean' Models. To Jump-Start Sales,
The Automaker Has Turned To A Natty Outsider, Shiro Nakamura, Who Is Planning To Redesign Its
Entire Line Of Cars. Hollywood Loved His Futuristic Vehicross. Will Buyers Go For The Hot New Z?
Naughton, Keith; Raymond, Joan. (Business)(Brief Article)(Statistical Data Included)
143 Fortune, Dec 20, 1999 V140 I12/Investor's P189+ The Man Who Vows To Change Japan Inc. Carlos
Ghosn Wants To Fix Nissan. Trouble Is, That Means Challenging Entrenched Japanese Corporate
Customs. Taylor, Alex, Iii. (Features)(Company Profile)
141 The Business Times Singapore, July 10, 2002 Wednesday, "EXECUTIVE CARS
Nissan 180 - not a new car but a new direction; Recently turned-around Nissan Motor will now drive to
increase profits" by CONRAD RAJ
142 Pittsburgh Post-Gazette, January 3, 2003 Friday SOONER EDITION, BUSINESS, Pg.C-14, "AUTO
WORLD'S 2002 LOSERS AND WINNERS"
144 Newsweek, Jan 8, 2001 P34. Restyling Nissan: Forget Bland ÔJelly Bean' Models. To Jump-Start Sales,
The Automaker Has Turned To A Natty Outsider, Shiro Nakamura, Who Is Planning To Redesign Its
Entire Line Of Cars. Hollywood Loved His Futuristic Vehicross. Will Buyers Go For The Hot New Z?
Naughton, Keith; Raymond, Joan. (Business)(Brief Article)(Statistical Data Included)
145 Forbes, Oct 2, 2000 P80. Renaissance At Nissan. Fulford, Benjamin. (How Carlos Ghosn Has
Revitalized Nissan Motor Co.)(Company Profile)
146 The Washington Post, June 28, 1998, Sunday, Final Edition, Outlook; Pg. C01, "A Doll's Story; Barbie
And The Anti-Barbie Tell A Tale Of Two Classes," By M.G. Lord
147 Usa Today, December 9, 1993, Thursday, Final Edition, Life; Pg. 13d, "Dolls That Play Up U.S.
History" By Deirdre Donahue
148 Usa Today, December 9, 1993, Thursday, Final Edition, Life; Pg. 13d, "Dolls That Play Up U.S.
History" By Deirdre Donahue.
149 Chicago Sun-Times, October 25, 1998, Sunday, Late Sports Final Edition, News; Pg. 8, "Popular Dolls
Have History; American Girl Line Spawns Chicago Store," By Heather Pauly
150 Usa Today, November 22, 2000, Wednesday, Final Edition, Money; Pg. 1b, "American Girl Hopes For
Growth Spurt," By Bruce Horovitz

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151 Usa Today, November 18, 1998, Wednesday, Final Edition, Life; Pg. 1d, "Little Girls, Big Dreams: At
Play In A New Dollhouse Chicago Store Puts Doll Craze On Display" By Nanci Hellmich
152 http://www.americangirl.com/corp/html/aboutpc.html
153 Star Tribune (Minneapolis, Mn), November 19, 1991, Metro Edition, Variety; Pg. 1e, "American Girls
Provide A Brief Tale Of History," By Kay Miller; Staff Writer
154 Usa Today, November 22, 2000, Wednesday, Final Edition, Money; Pg. 1b, "American Girl Hopes For
Growth Spurt," By Bruce Horovitz
155 The New York Times, September 1, 1993, Wednesday, Late Edition Ð Final, Section D; Page 1; Column
3; Financial Desk, "Rejecting Barbie, Doll Maker Gains"
156 The Sun (Baltimore), December 6, 1998, Sunday, Final Edition, Features, Pg. 1m, "A Different Kind Of
Dollhouse Debuts; Family: At American Girl Place In Chicago, Girls And Their Dolls Can Have A
Bonding Experience. For Their Parents, It's A Buying Experience As Well." By Lisbeth Levine, Special To
The Sun
157 Usa Today, November 22, 2000, Wednesday, Final Edition, Money; Pg. 1b, "American Girl Hopes For
Growth Spurt," By Bruce Horovitz
154 http://www.americangirlstore.com/
158 The Sun (Baltimore), July 26, 1998, Sunday, Final Edition, Local (News), Pg. 2b, Education Beat,
"Ingenious Idea Links Books, Merchandise; Dolls: A Major Corporation Saw The Value In The Popular
American Girls Series And Paid $ 700 Million For The Privately Held Pleasant Co." Mike Bowler, Sun
Staff
159 The New York Times, September 1, 1993, Wednesday, Late Edition Ð Final, Section D; Page 1; Column
3; Financial Desk, "Rejecting Barbie, Doll Maker Gains"
160 Usa Today, December 9, 1993, Thursday, Final Edition, Life; Pg. 13d, "Dolls That Play Up U.S.
History" By Deirdre Donahue
161 Copyright 1997 Times Mirror Company, Los Angeles Times, March 30, 1997, Sunday, Home Edition
Section: Calendar; Page 4; Calendar Desk, Headline: Television; How Fox Outran The Hounds; After
Some Initial Stumbles, The Network Has Finally Found An Identity As An Alternative To The Big Three--
With A Rebel Philosophy And A Bit Of Help From A Michigan Housewife. Byline: Greg Braxton, Greg
Braxton Is A Times Staff Writer
162 Copyright 1997 Times Mirror Company, Los Angeles Times, March 30, 1997, Sunday, Home Edition
Section: Calendar; Page 4; Calendar Desk, Headline: Television; How Fox Outran The Hounds; After
Some Initial Stumbles, The Network Has Finally Found An Identity As An Alternative To The Big Three--
With A Rebel Philosophy And A Bit Of Help From A Michigan Housewife. Byline: Greg Braxton, Greg
Braxton Is A Times Staff Writer
163 Copyright 1997 Times Mirror Company, Los Angeles Times, March 30, 1997, Sunday, Home Edition
Section: Calendar; Page 4; Calendar Desk, Headline: Television; How Fox Outran The Hounds; After
Some Initial Stumbles, The Network Has Finally Found An Identity As An Alternative To The Big Three--
With A Rebel Philosophy And A Bit Of Help From A Michigan Housewife. Byline: Greg Braxton, Greg
Braxton Is A Times Staff Writer
164 Copyright 1997 Times Mirror Company, Los Angeles Times, March 30, 1997, Sunday, Home Edition
Section: Calendar; Page 4; Calendar Desk, Headline: Television; How Fox Outran The Hounds; After
Some Initial Stumbles, The Network Has Finally Found An Identity As An Alternative To The Big Three--
With A Rebel Philosophy And A Bit Of Help From A Michigan Housewife. Byline: Greg Braxton, Greg
Braxton Is A Times Staff Writer
165 Copyright 1997 Times Mirror Company, Los Angeles Times, March 30, 1997, Sunday, Home Edition
Section: Calendar; Page 4; Calendar Desk, Headline: Television; How Fox Outran The Hounds; After
Some Initial Stumbles, The Network Has Finally Found An Identity As An Alternative To The Big Three--
With A Rebel Philosophy And A Bit Of Help From A Michigan Housewife. Byline: Greg Braxton, Greg
Braxton Is A Times Staff Writer
166 Copyright 1997 Times Mirror Company, Los Angeles Times, March 30, 1997, Sunday, Home Edition
Section: Calendar; Page 4; Calendar Desk, Headline: Television; How Fox Outran The Hounds; After
Some Initial Stumbles, The Network Has Finally Found An Identity As An Alternative To The Big Three--
With A Rebel Philosophy And A Bit Of Help From A Michigan Housewife. Byline: Greg Braxton, Greg
Braxton Is A Times Staff Writer
167 Copyright 1997 Times Mirror Company, Los Angeles Times, March 30, 1997, Sunday, Home Edition
Section: Calendar; Page 4; Calendar Desk, Headline: Television; How Fox Outran The Hounds; After
Some Initial Stumbles, The Network Has Finally Found An Identity As An Alternative To The Big Three--
With A Rebel Philosophy And A Bit Of Help From A Michigan Housewife. Byline: Greg Braxton, Greg
Braxton Is A Times Staff Writer
168 Copyright 1992 The Times Mirror Company, Los Angeles Times, February 25, 1992, Tuesday, Home
Edition Section: Business; Part D; Page 1; Column 2; Financial Desk Headline: News Analysis;
How Diller Accomplished The Impossible At Fox; Entertainment: His 5-Year-Old Network Is An Unusual
Success Story In An Industry That Is Losing Money. Byline: By John Lippman, Times Staff Writer
169 Copyright 1997 Times Mirror Company, Los Angeles Times, March 30, 1997, Sunday, Home Edition
Section: Calendar; Page 4; Calendar Desk, Headline: Television; How Fox Outran The Hounds; After
Some Initial Stumbles, The Network Has Finally Found An Identity As An Alternative To The Big Three--
With A Rebel Philosophy And A Bit Of Help From A Michigan Housewife. Byline: Greg Braxton, Greg
Braxton Is A Times Staff Writer
170 Copyright 1992 The Times Mirror Company, Los Angeles Times, February 26, 1992, Wednesday,
Home Edition, Section: Calendar; Part F; Page 1; Column 4; Entertainment Desk Headline: Rick Du Brow:
Barry Diller Took Fox Network From Ridicule To Respect,Byline: By Rick Du Brow
171 Maclean's, June 21, 1999 P30, Amazon's Kingpin: While The Critics Sneer And His Company's Shares
Plunge, Jeff Bezos Digs In And Expands His Web Tentacles. Hunter, Jennifer.
172 Maclean's, June 21, 1999 P30, Amazon's Kingpin: While The Critics Sneer And His Company's Shares
Plunge, Jeff Bezos Digs In And Expands His Web Tentacles. Hunter, Jennifer.
173 Maclean's, June 21, 1999 P30, Amazon's Kingpin: While The Critics Sneer And His Company's Shares
Plunge, Jeff Bezos Digs In And Expands His Web Tentacles. Hunter, Jennifer.
174 Time, Dec 27, 1999 V154 I26 P56+ An Eye On The Future: Jeff Bezos Merely Wants Amazon.Com To
Be Earth's Biggest Seller Of Everything. Quittner, Joshua. (Person Of The Year/Jeff Bezos: Bio)
175 Time, Dec 27, 1999 V154 I26 P56+ An Eye On The Future: Jeff Bezos Merely Wants Amazon.Com To
Be Earth's Biggest Seller Of Everything. Quittner, Joshua. (Person Of The Year/Jeff Bezos: Bio)
176 Time, Dec 27, 1999 V154 I26 P56+ An Eye On The Future: Jeff Bezos Merely Wants Amazon.Com To
Be Earth's Biggest Seller Of Everything. Quittner, Joshua. (Person Of The Year/Jeff Bezos: Bio)
177 Time, Dec 27, 1999 V154 I26 P56+An Eye On The Future: Jeff Bezos Merely Wants Amazon.Com To
Be Earth's Biggest Seller Of Everything. Quittner, Joshua. (Person Of The Year/Jeff Bezos: Bio)
178 Time, Dec 27, 1999 V154 I26 P56+ An Eye On The Future: Jeff Bezos Merely Wants Amazon.Com To
Be Earth's Biggest Seller Of Everything. Quittner, Joshua. (Person Of The Year/Jeff Bezos: Bio)
179 Time, Dec 27, 1999 V154 I26 P56+ An Eye On The Future: Jeff Bezos Merely Wants Amazon.Com To
Be Earth's Biggest Seller Of Everything. Quittner, Joshua. (Person Of The Year/Jeff Bezos: Bio)
180 Fortune, June 21, 1999 V139 I12 P84+(1)
181 Fortune, Sept 27, 1999 V140 I6 P224+ Category Killers: They Left Their Competitors With Nowhere
To Hide. Sellers, Patricia. (Features/Giants Of The 20th Century)
182 The New York Times, May 19, 2002, Sunday, Late Edition Ð Final, Section 3; Page 1; Column 1;
Money And Business/Financial Desk, "Amazon Ii: Will This Smile Last?," By Leslie Kaufman
183 U.S. News & World Report, Oct 11, 1999 V127 I14 P52, Being Profitable Was A Big Mistake. (Chief
Executive Officer Of Amazon.Com Inc. Jeffrey Bezos)(Brief Article)(Interview)
184 Fortune, Nov 8, 1999 V140 I9 P120+, Amazon Vs. Everybody: Forget Amazon Vs. Barnes & Noble,
Amazon Vs. Ebay, Even Amazon Vs. Wal-Mart. This Company Has Bigger Plans. But When Will It Make
Money? Brooker, Katrina. (Features/The E-Volution Of Big Business/Amazon.Com)
185 Fortune, Dec 18, 2000 V142 I14 P234+, Beautiful Dreamer: Jeff Bezos Has Slashed Costs, Imposed
Discipline, And Worked Like Hell To Turn Amazon Into A Lean, Efficient Retailer. Yet He Still Wants
Investors To See His Company As Something More, As The Paragon Company Of The Internet
Revolution. Why Should They? Brooker, Katrina. (Features)(Statistical Data Included)
186 Los Angeles Times, November 15, 1998, Sunday, Home Edition Correction Appended, Calendar; Page
8; Calendar Desk "The Ultimate Grudge Match; Thirty-Five Million Viewers. Two Wrestling Impresarios.
One Steel; Cage. (Ok, We Made That Last Part Up.) But Vince Mcmahon And Eric; Bischoff Are Going
Toe To Toe Inside And Outside The Tv Ring. For The Record" By Scott Howard-Cooper And Paul
Lieberman, Paul Lieberman Is A Times Staff Writer
187 The Washington Post, November 27, 1998, Friday, Final Edition, Correction Appended, Style; Pg. D01,
Grappling With Good And Bad: Pro Wrestling, Adapting Its Dramas To Our Morally Ambiguous Times,
Frank Ahrens, Washington Post Staff Writer
188 http://www.internetnews.com/bus-news/article.php/3_1038611, May 6, 2002, "Wildlife Fund Pins
Wrestling Federation," By Brian Morrissey
189 Newsday (New York, Ny), March 29, 1999, Monday, All Editions, Part Ii; Page B06, "The Great
Pretenders / Take A Dash Of Melodrama, Add Some Trickery And Pour It Into The Marketing Blender. It's
A Recipe For Pro Wrestling Success. Cast Of Characters" By David Behrens. Staff Writer
190 Newsday (New York, Ny), March 29, 1999, Monday, All Editions, Part Ii; Page B06, "The Great
Pretenders / Take A Dash Of Melodrama, Add Some Trickery And Pour It Into The Marketing Blender. It's
A Recipe For Pro Wrestling Success. Cast Of Characters" By David Behrens. Staff Writer
191 U.S. News & World Report, May 17, 1999 V126 I19 P52(1), "Lords Of The Ring." Rosellini, Lynn.
192 The Houston Chronicle, October 17, 1999, Sunday 2 Star Edition, Lifestyle; Pg. 1, "In Your Face;
Mainstream American Can't Get Enough Of The Over-The-Top Totally Outrageous Phenomenon Known
As Pro Wrestling" By Melissa Fletcher Stoeltje
193 Adweek, May 6, 1985, All Editions, Special Report; Markets And Marketing 1985, "Wrestling Tries For
A Grip On Advertisers" By Joe Mandese; Joe Mandese Is A Reporter For Adweek/East And An Admirer
Of Rowdy Roddy Piper.
194 U.S. News & World Report, May 17, 1999 V126 I19 P52(1), "Lords Of The Ring." Rosellini, Lynn.
195 The New York Times, August 4, 1999, Wednesday, Late Edition Ð Final, Section A; Page 1; Column 2;
Business/Financial Desk, "The Markets: Market Place;
Pro Wrestling Tries To Pin Down A Share Value" By Edward Wyatt
196 The New York Times, August 4, 1999, Wednesday, Late Edition Ð Final, Section A; Page 1; Column 2;
Business/Financial Desk, "The Markets: Market Place;
Pro Wrestling Tries To Pin Down A Share Value" By Edward Wyatt
197 The Houston Chronicle, October 17, 1999, Sunday 2 Star Edition, Lifestyle; Pg. 1, "In Your Face;
Mainstream American Can't Get Enough Of The Over-The-Top Totally Outrageous Phenomenon Known
As Pro Wrestling" By Melissa Fletcher Stoeltje
198 Newsday (New York, Ny), March 29, 1999, Monday, All Editions, Part Ii; Page B06, "The Great
Pretenders / Take A Dash Of Melodrama, Add Some Trickery And Pour It Into The Marketing Blender. It's
A Recipe For Pro Wrestling Success. Cast Of Characters" By David Behrens. Staff Writer
199 The Weekly Standard, October 4, 1999, "Pro Wrestling And The End Of History;
The Traditional Heroes And Villains Of The Ring Have Disappeared -- Replaced By Hulks Who Construct
Postmodern Identities," By Paul A. Cantor, Professor Of English At The University Of Virginia.
200 The Weekly Standard, October 4, 1999, "Pro Wrestling And The End Of History;
The Traditional Heroes And Villains Of The Ring Have Disappeared -- Replaced By Hulks Who Construct
Postmodern Identities," By Paul A. Cantor, Professor Of English At The University Of Virginia.

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201 The Weekly Standard, October 4, 1999, "Pro Wrestling And The End Of History;
The Traditional Heroes And Villains Of The Ring Have Disappeared -- Replaced By Hulks Who Construct
Postmodern Identities," By Paul A. Cantor, Professor Of English At The University Of Virginia.
202 The Weekly Standard, October 4, 1999, "Pro Wrestling And The End Of History;
The Traditional Heroes And Villains Of The Ring Have Disappeared -- Replaced By Hulks Who Construct
Postmodern Identities," By Paul A. Cantor, Professor Of English At The University Of Virginia.
203 The Weekly Standard, October 4, 1999, "Pro Wrestling And The End Of History;
The Traditional Heroes And Villains Of The Ring Have Disappeared -- Replaced By Hulks Who Construct
Postmodern Identities," By Paul A. Cantor, Professor Of English At The University Of Virginia.
204 Newsday (New York, Ny), March 29, 1999, Monday, All Editions, Part Ii; Page B06, "The Great
Pretenders / Take A Dash Of Melodrama, Add Some Trickery And Pour It Into The Marketing Blender. It's
A Recipe For Pro Wrestling Success. Cast Of Characters" By David Behrens. Staff Writer
205 Newsday (New York, Ny), March 29, 1999, Monday, All Editions, Part Ii; Page B06, "The Great
Pretenders / Take A Dash Of Melodrama, Add Some Trickery And Pour It Into The Marketing Blender. It's
A Recipe For Pro Wrestling Success. Cast Of Characters" By David Behrens. Staff Writer
206 U.S. News & World Report, May 17, 1999 V126 I19 P52(1), "Lords Of The Ring." Rosellini, Lynn.
207 U.S. News & World Report, May 17, 1999 V126 I19 P52(1), "Lords Of The Ring." Rosellini, Lynn.
208 http://www.hbo.com/ontherecord/transcript_1.shtml
209 http://www.hbo.com/ontherecord/transcript_1.shtml
210 Business Week, September 3, 2001, Analysis & Commentary: Sports Business; Number 3747; Pg. 40,
"Those Smackdowns Are Taking Their Toll," By Ronald Grover In Los Angeles And Tom Lowry In New
York
211 Broadcasting & Cable, Jan 8, 2001 V131 I2 P20, Queen Of The Ring. Mcadams, Deborah D.. (Linda
Mcmahon Of World Wrestling Federation Entertainment Inc.)(Brief Article)
212 http://www.ceolive.com/interviews/mcmahon.html
213 Broadcasting And Cable, May 14, 2001, Top Of The Week; Pg. 14, "Xfl Gets Benched; Loses Prime
Time On Nbc And Proposed Package With Upn" By John M. Higgins
214 The Australian, April 18, 2002, Thursday, Features-Type- Feature-Column- Media-Biog- Vince
Mcmahon; Pg. M10, Wrestling With A Global Phenomenon, Kerrie Murphy
215 Newsmakers, Issue 1. Gale Group, 2001.
216 Success, Dec 2000 V48 I1 P26, 2001: A Renegade Odyssey. (Entrepreneurial Renegades)
217 Time, Oct 2, 2000 V156 I14 P60+
218 Newsweek, March 27, 2000 V135 I13 P68, The Man Can't Stop Our Music: A Little Program Called
Napster Could Shake, Rattle And Roll The Music Industry--And The Net. Levy, Steven. (Random
Access)(Science And Technology)(Digital Music-Distribution)(Brief Article)(Company Profile)
219 Newsmakers, Issue 1. Gale Group, 2001.
220 People, August 14, 2000, Pp. 73-74.
221 People Weekly, Dec 25, 2000 V54 I27 P82 Shawn Fanning: The Napster Became The Recording Artist
Music Execs Most Want To Nab. (The 25 Most Intriguing People 2000)(Brief Article)
222 Time, Oct 2, 2000 V156 I14 P60+
223 Copyright 1998 Crain Communications Inc., Autoweek, February 23, 1998, Section: Escape Roads; Pg.
42, Headline: Rumbling In Milwaukee: At 95, Harley-Davidson Is Fresher Than Ever, Byline: Lillie Guyer
224 Copyright 1998 Crain Communications Inc., Autoweek, February 23, 1998, Section: Escape Roads; Pg.
42, Headline: Rumbling In Milwaukee: At 95, Harley-Davidson Is Fresher Than Ever, Byline: Lillie Guyer
220.5 Industry Week, February 1, 1999, EXECUTIVE BRIEFING; Human Resources; Pg. 6, "INVEST IN
PEOPLE; They are Ôthe only sustainable competitive advantage.'" By Michael A. Verespej
221.5 Business Week, April 8, 1996, THE CORPORATION; STRATEGIES; Number 3470; Pg. 90, "TUNEUP
TIME FOR HARLEY" By Richard A. Melcher in Daytona Beach
225 Business Week, View Related Topics, July 21, 1986, Section: Top Of The News; Turnarounds; Pg. 70,
Headline: Harley-Davidson: Ready To Hit The Road Again, Byline: By Michael Oneal In Chicago
222.5 U.S. News & World Report, Nov 13, 2000 v129 i19 p46, "Rebels with a cause. (changing
demographics of motorcycle riders)(Brief Article)" Holstein, William J.
222.75 Business Week, April 8, 1996, THE CORPORATION; STRATEGIES; Number 3470; Pg. 90,
"TUNE-UP TIME FOR HARLEY" By Richard A. Melcher in Daytona Beach
226 Copyright 1987 Newsweek, Newsweek, March 30, 1987, United States Edition
Section: Business; Pg. 50, Headline: Harley-Davidson: Ready To Ride On Its Own
227 Copyright 1987 Newsweek, Newsweek, March 30, 1987, United States Edition
Section: Business; Pg. 50, Headline: Harley-Davidson: Ready To Ride On Its Own
228 Biography Resource Center Online. Gale Group, 2000.
229 Fortune, Jan 21, 2002 V145 I2 P78+, How Can A Dot-Com Be This Hot? Ebay Is Growing 72% A
Year. Wall Street Is Wild About The Stock. So What's The Secret? (Hint: Think P&G.). Brown, Eryn.
(Features)(Company Profile)(Statistical Data Included)
230 Fortune, July 5, 1999 V140 I1 P81+, Meg Muscles Ebay Uptown: Meg Whitman Is Moving Ebay Away
From Beanie Baby Swap Meets Toward Big-Ticket, Revenue-Boosting Auctions. There's No Doubt Wall
Street Likes What It Sees. But What If, On The Internet, Little People Really Matter? Roth, Daniel.
(Features/Fortune's Information Technology Special Report)
231 Fortune, July 5, 1999 V140 I1 P81+, Meg Muscles Ebay Uptown: Meg Whitman Is Moving Ebay Away
From Beanie Baby Swap Meets Toward Big-Ticket, Revenue-Boosting Auctions. There's No Doubt Wall
Street Likes What It Sees. But What If, On The Internet, Little People Really Matter? Roth, Daniel.
(Features/Fortune's Information Technology Special Report)
232 http://pages.ebay.com/community/aboutebay/overview/index.html
233 Fortune, Oct 25, 1999 V140 I8 P94+, These Women Rule: Hewlett-Packard's New Ceo And President
Tops Fortune's Second Annual Ranking Of The 50 Most Powerful Women In American Business. Carly
Fiorina Is A Repeat At No. 1. But Our List Also Includes 17 Newcomers, Many From High-Tech
Companies. Together They Are Making The Business World A Lot Less Macho--Although One Of The
Women Can Beat Her Boss At Leg Wrestling. Sellers, Patricia. (Features/Cover Stories/The Power 50)
234 http://www.ftd.com/home2/
235 Forbes, July 26, 1999 P145, The-Egang. Corcoran, Elizabeth. (A Dozen People At The Forefront Of The
Internet Revolution)(Industry Overview)
236 Fortune, July 5, 1999 V140 I1 P81+, Meg Muscles Ebay Uptown: Meg Whitman Is Moving Ebay Away
From Beanie Baby Swap Meets Toward Big-Ticket, Revenue-Boosting Auctions. There's No Doubt Wall
Street Likes What It Sees. But What If, On The Internet, Little People Really Matter? Roth, Daniel.
(Features/Fortune's Information Technology Special Report)
237 Fortune, Oct 25, 1999 V140 I8 P94+, These Women Rule: Hewlett-Packard's New Ceo And President
Tops Fortune's Second Annual Ranking Of The 50 Most Powerful Women In American Business. Carly
Fiorina Is A Repeat At No. 1. But Our List Also Includes 17 Newcomers, Many From High-Tech
Companies. Together They Are Making The Business World A Lot Less Macho--Although One Of The
Women Can Beat Her Boss At Leg Wrestling. Sellers, Patricia. (Features/Cover Stories/The Power 50)
238 Forbes, July 26, 1999 P145, The-Egang. Corcoran, Elizabeth. (A Dozen People At The Forefront Of The
Internet Revolution)(Industry Overview)
239 Usa Today, February 5, 1999, Friday, Final Edition, Money; Pg. 1b, Ebay Erupts Net Auctioneer's
Volcanic Success Looks Unstoppable, By Kevin Maney
240 Fortune, July 5, 1999 V140 I1 P81+, Meg Muscles Ebay Uptown: Meg Whitman Is Moving Ebay Away
From Beanie Baby Swap Meets Toward Big-Ticket, Revenue-Boosting Auctions. There's No Doubt Wall
Street Likes What It Sees. But What If, On The Internet, Little People Really Matter? Roth, Daniel.
(Features/Fortune's Information Technology Special Report)
241 Newsmakers 2000, Issue 1. Gale Group, 2000.
242 People Weekly, March 17, 1997 V47 N10 P62(1) Gift Of Garb. (Fubu Clothing Company Founder
Daymond John Describes The Influence Of His Mother On His Career And The Progress Of His
Career)(Brief Article)(Interview) Full Text: Copyright 1997 Time, Inc.
243 Smartmoney Magazine, Start Me Up Ñ Online Chats, December 27
244 Smartmoney Magazine, Start Me Up Ñ Online Chats, December 27
245 The Industry Standard Magazine, Fubu Sells ÔCool' Online - And Hats, Too
By Bernhard Warner, Issue Date: May 08 2000
246 Rcn's High-Wire Act, By Daniel Roth, Original Article:
http://www.forbes.com/forbes/1997/1229/6014088a.htm
247 Published In The Investor's Business Daily Newspaper, On August 27, 1998, Computers & Technology
Section; Pg. A6, Telecom Small-Fry Rcn Looks A Bit Like At&T, By Reinhardt Krause, Investor's Daily
248 http://www.rcn.com/about_rcn/index.html, About Rcn
249 The Boston Globe, June 30, 1997, Monday, City Edition, Section: Economy; Pg. B8, Headline: Rcn
Launches Advertising Broadside; Upstart Communications Company's $ 10m Campaign Challenges
Nynex, Cablevision, Byline: By Chris Reidy, Globe Staff
250 The Economist (Us), April 18, 1998 V347 N8064 P65(1) Stand And Deliver. (Startup Residential
Communications Network Is Competing With Larger Firms In Telecommunications And Cable
Television)(Face Value)(Brief Article)

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251 Rcn's High-Wire Act, By Daniel Roth, Original Article:
http://www.forbes.com/forbes/1997/1229/6014088a.htm
252 The Economist (Us), April 18, 1998 V347 N8064 P65(1) Stand And Deliver. (Startup Residential
Communications Network Is Competing With Larger Firms In Telecommunications And Cable
Television)(Face Value)(Brief Article)
253 Copyright 1997 Globe Newspaper Company, The Boston Globe, June 30, 1997, Monday, City Edition
Section: Economy; Pg. B8,Headline: Rcn Launches Advertising Broadside; Upstart Communications
Company's $ 10m Campaign Challenges Nynex, Cablevision, Byline: By Chris Reidy, Globe Staff
254 Rcn's High-Wire Act, By Daniel Roth, Original Article:
http://www.forbes.com/forbes/1997/1229/6014088a.htm
255 Rcn's High-Wire Act, By Daniel Roth, Original Article:
http://www.forbes.com/forbes/1997/1229/6014088a.htm
256 Rcn's High-Wire Act, By Daniel Roth. Original Article:
http://www.forbes.com/forbes/1997/1229/6014088a.htm
257 The People, The Chief Executive Group, L.P., 733 Third Avenue, New York, Ny 10017
Phone:212-687-8288 All Rights Reserved. www.chiefexecutive.net. Going High Fiber
258 Forbes, Dec 29, 1997 V160 N14 P12(1) Butt-Kicker. Michaels, James W.. (Forbes Magazine Reports
On Rcn Corp. Head David Mccourt)(Brief Article)
259 Forbes, Jan 11, 1999 P184(1)
Tag Team. Hawn, Carleen. (Charles Perrin And Andrea Jung Revamp Avon)(Brief Article)(Company
Profile)
260 Fortune, Oct 15, 2001 V144 I7 P202+, It Took A Lady To Save Avon: Elegant And Poised, With A
Will Of Iron, Andrea Jung Knows How To Win. Brooker, Katrina. (Features/America's Most Powerful
Businesswomen)
261 Money, Feb 1, 2000 V29 I2 P46+, Remaking The Avon Lady: Andrea Jung Must Show U.S. Women
That Her Brand Hasn't Gone Out Of Style. (Investing/Stock Q&A/Ceo Speaks)(Interview)
262 Adageglobal, Oct 2001 V2 I2 P26(2), Avon Calling: Andrea Jung Is The Woman Who Decided The
Avon Lady Could Be Sexy. Now She Has Turned The Brand Around And Plans To Take It Into New
Markets And Sectors. Dignam, Conor. (Brief Article)(Cover Story)(Statistical Data Included)
263 Fortune, Oct 15, 2001 V144 I7 P202+, It Took A Lady To Save Avon: Elegant And Poised, With A
Will Of Iron, Andrea Jung Knows How To Win. Brooker, Katrina. (Features/America's Most Powerful
Businesswomen)
264 Fortune, Oct 15, 2001 V144 I7 P202+, It Took A Lady To Save Avon: Elegant And Poised, With A
Will Of Iron, Andrea Jung Knows How To Win. Brooker, Katrina. (Features/America's Most Powerful
Businesswomen)
265 Adageglobal, Oct 2001 V2 I2 P26(2), Avon Calling: Andrea Jung Is The Woman Who Decided The
Avon Lady Could Be Sexy. Now She Has Turned The Brand Around And Plans To Take It Into New
Markets And Sectors. Dignam, Conor. (Brief Article)(Cover Story)(Statistical Data Included)
266 Fortune, Oct 15, 2001 V144 I7 P202+, It Took A Lady To Save Avon: Elegant And Poised, With A
Will Of Iron, Andrea Jung Knows How To Win. Brooker, Katrina. (Features/America's Most Powerful
Businesswomen)
267 http://www.avoncompany.com/investor/seniormanagement/jung.html
268 http://goldsea.com/ww/jungandrea/jungandrea.html
269 Fortune, Oct 15, 2001 V144 I7 P202+, It Took A Lady To Save Avon: Elegant And Poised, With A
Will Of Iron, Andrea Jung Knows How To Win. Brooker, Katrina. (Features/America's Most Powerful
Businesswomen)
270 Copyright 1998 The Financial Times Limited, Financial Times (London), November 30, 1998, Monday
Survey Edition 2, Section: Survey - Worlds Most Respected Company; Pg. 06
Headline: Practical Joker Who Is Still Flying High: Herb Kelleher By Richard Tomkins In New York: The
Co-Founder Of Southwest Airlines Has Won Friends Through An Eccentric Approach To Customer
Relations
271 http://www.iflyswa.com/about_swa/airborne.html, "We Weren't Just Airborne Yesterday"
272 Copyright 1996 The Houston Chronicle Publishing Company
The Houston Chronicle, March 10, 1996, Sunday, 2 Star Edition, Section: Business; Pg. 1
Headline: Southwest's Pilot; At 65, Herb Kelleher's Ready With A Story, Quip And Plans For His Airline
- But He's Not Ready To Retire, Byline: Charles Boisseau; Staff
273 Copyright 1998 The Financial Times Limited, Financial Times (London), November 30, 1998, Monday
Survey Edition 2, Section: Survey - Worlds Most Respected Company; Pg. 06 Headline: Practical Joker
Who Is Still Flying High: Herb Kelleher By Richard Tomkins In New York: The Co-Founder Of
Southwest Airlines Has Won Friends Through An Eccentric Approach To Customer Relations
274 Fortune, May 2, 1994, P. 45.
275 Copyright 1996 The Tribune Co. Publishes The Tampa Tribune, The Tampa Tribune
January 21, 1996, Sunday, Metro Edition, Section: Nation/World, Pg. 1, Headline: A Wing And A Player;
Ceo Herb Kelleher Firmly Believes In Having Fun At Work. His Culture Of Teamwork, Irreverence And
Bureaucracy-Busting Helped Turn Southwest Into Perhaps The Nation's Most Successful Airline. Byline:
Steve Huettel; Tribune Staff Writer
276 Copyright 1996 The Houston Chronicle Publishing Company, The Houston Chronicle
March 10, 1996, Sunday, 2 Star Edition, Section: Business; Pg. 1, Headline: Southwest's Pilot; At 65, Herb
Kelleher's Ready With A Story, Quip And Plans For His Airline - But He's Not Ready To Retire Byline:
Charles Boisseau; Staff
277 Copyright 1998 The Financial Times Limited, Financial Times (London) November 30, 1998, Monday
Survey Edition 2, Section: Survey - Worlds Most Respected Company; Pg. 06 Headline: Practical Joker
Who Is Still Flying High: Herb Kelleher By Richard Tomkins In New York: The Co-Founder Of
Southwest Airlines Has Won Friends Through An Eccentric Approach To Customer Relations
278 Copyright 1996 The Houston Chronicle Publishing Company, The Houston Chronicle, March 10, 1996,
Sunday, 2 Star Edition, Section: Business; Pg. 1, Headline: Southwest's Pilot;
At 65, Herb Kelleher's Ready With A Story, Quip And Plans For His Airline - But He's Not Ready To
Retire
Byline: Charles Boisseau; Staff
279 1996 The Tribune Co. Publishes The Tampa Tribune, The Tampa Tribune, January 21, 1996, Sunday,
Metro Edition, Section: Nation/World, Pg. 1, Headline: A Wing And A Player; Ceo Herb Kelleher Firmly
Believes In Having Fun At Work. His Culture Of Teamwork, Irreverence And Bureaucracy-Busting
Helped Turn Southwest Into Perhaps The Nation's Most Successful Airline. Byline: Steve Huettel; Tribune
Staff Writer
280 Copyright 1999 Gannett Company, Inc. Usa Today July 12, 1999, Monday, Final Edition
Section: Money; Pg. 5b Headline: Southwest Ceo Tops This Year, Magazine Says Herb Kelleher Discusses
His Airline's Future Byline: Del Jones
281 http://www.fortune.com/lists/women/snap_222001020.html
282 Copyright 1984 Mcgraw-Hill, Inc. Business Week, September 24, 1984, Section: Management; Pg. 112
Headline: Why Herb Kelleher Gets So Much Respect From Labor;
By Fostering Loyalty, Southwest's Chief Has Won Crucial Wage Concessions
283 The Business Of Being Oprah, She Talked Her Way To The Top Of Her Own Media Empire And
Amassed A $1 Billion Fortune. Now She's Asking, ÔWhat's Next?', Fortune, Monday, April 1, 2002, By
Patricia Sellers
284 The Business Of Being Oprah, She Talked Her Way To The Top Of Her Own Media Empire And
Amassed A $1 Billion Fortune. Now She's Asking, ÔWhat's Next?', Fortune, Monday, April 1, 2002, By
Patricia Sellers
285 The Business Of Being Oprah, She Talked Her Way To The Top Of Her Own Media Empire And
Amassed A $1 Billion Fortune. Now She's Asking, ÔWhat's Next?', Fortune, Monday, April 1, 2002, By
Patricia Sellers
286 Newsweek, Jan 8, 2001 P38 Oprah On Oprah: Perfectionist. Optimist. Diva. The Woman Behind The
Most Successful Magazine Launch Ever Still Cries When She Thinks Of Her Failed Project ÔBeloved.'
Now, Oprah Winfrey Confronts A Crossroads. How She's Changing Women's Lives-And Rethinking Her
Own. (Women Of The New Century)
287 Newsweek, Jan 8, 2001 P38 Oprah On Oprah: Perfectionist. Optimist. Diva. The Woman Behind The
Most Successful Magazine Launch Ever Still Cries When She Thinks Of Her Failed Project ÔBeloved.'
Now, Oprah Winfrey Confronts A Crossroads. How She's Changing Women's Lives-And Rethinking Her
Own. (Women Of The New Century)
288 Newsweek, Jan 8, 2001 P38 Oprah On Oprah: Perfectionist. Optimist. Diva. The Woman Behind The
Most Successful Magazine Launch Ever Still Cries When She Thinks Of Her Failed Project ÔBeloved.'
Now, Oprah Winfrey Confronts A Crossroads. How She's Changing Women's Lives-And Rethinking Her
Own. (Women Of The New Century)
289 Newsweek, Jan 8, 2001 P38 Oprah On Oprah: Perfectionist. Optimist. Diva. The Woman Behind The
Most Successful Magazine Launch Ever Still Cries When She Thinks Of Her Failed Project ÔBeloved.'
Now, Oprah Winfrey Confronts A Crossroads. How She's Changing Women's Lives-And Rethinking Her
Own. (Women Of The New Century)
290 Newsweek, Jan 8, 2001 P44 ÔIt Is Constant Work': Oprah On Staying Centered, Ambition, Letting Go--
And Pajamas. (Women Of The New Century)(Interview Of Oprah Winfrey)(Interview)
291 Newsweek, Jan 8, 2001 P38 Oprah On Oprah: Perfectionist. Optimist. Diva. The Woman Behind The
Most Successful Magazine Launch Ever Still Cries When She Thinks Of Her Failed Project ÔBeloved.'
Now, Oprah Winfrey Confronts A Crossroads. How She's Changing Women's Lives-And Rethinking Her
Own. (Women Of The New Century)
292 Newsweek, Jan 8, 2001 P44 ÔIt Is Constant Work': Oprah On Staying Centered, Ambition, Letting Go--
And Pajamas. (Women Of The New Century)(Interview Of Oprah Winfrey)(Interview)
293 The Business Of Being Oprah, She Talked Her Way To The Top Of Her Own Media Empire And
Amassed A $1 Billion Fortune. Now She's Asking, ÔWhat's Next?', Fortune, Monday, April 1, 2002, By
Patricia Sellers
294 Newsweek, Jan 8, 2001 P38 Oprah On Oprah: Perfectionist. Optimist. Diva. The Woman Behind The
Most Successful Magazine Launch Ever Still Cries When She Thinks Of Her Failed Project ÔBeloved.'
Now, Oprah Winfrey Confronts A Crossroads. How She's Changing Women's Lives-And Rethinking Her
Own. (Women Of The New Century)
295 The Business Of Being Oprah, She Talked Her Way To The Top Of Her Own Media Empire And
Amassed A $1 Billion Fortune. Now She's Asking, ÔWhat's Next?', Fortune, Monday, April 1, 2002, By
Patricia Sellers
296 Entrepreneur, May 1998 V26 N5 P120(7) Grounds For Success. Smith, Scott S.. (Interview With
Starbucks Ceo Howard Schultz)(Interview)
297 Success, April 1993 V40 N3 P22(6) Miracles Of Marketing: How To Reinvent Your Product.
Abramovitch, Ingrid. (Starbucks Coffee; Includes Related Article On Motivational Books) (Company
Profile)
298 Entrepreneur, May 1998 V26 N5 P120(7) Grounds For Success. Smith, Scott S.. (Interview With
Starbucks Ceo Howard Schultz)(Interview)
299 Success, April 1993 V40 N3 P22(6) Miracles Of Marketing: How To Reinvent Your Product.
Abramovitch, Ingrid. (Starbucks Coffee; Includes Related Article On Motivational Books) (Company
Profile)
300 Copyright 1997 The Seattle Times Company, The Seattle Times, August 28, 1997, Thursday Final
Edition, Section: Business; Pg. D1, Headline: Howard Schultz Tells How He Put The Steam Under
Starbucks -- The Birth Of A Hot Idea Worth Crying About
Byline: Lee Moriwaki; Seattle Times Business Reporter

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301 Success, April 1993 V40 N3 P22(6) Miracles Of Marketing: How To Reinvent Your Product.
Abramovitch, Ingrid. (Starbucks Coffee; Includes Related Article On Motivational Books) (Company
Profile)
302 Entrepreneur, May 1998 V26 N5 P120(7) Grounds For Success. Smith, Scott S.. (Interview With
Starbucks Ceo Howard Schultz)(Interview)
303 Entrepreneur, May 1998 V26 N5 P120(7)
304 Copyright 1998 Guardian Newspapers Limited, The Observer, September 20, 1998, Section: The
Observer Business Page; Pg. 2, Headline: Mammon: Espresso Evangelist Who's Out To Perk Up The
World; Poverty Made Howard Schultz A Radical Tycoon. Now He's Percolating His Starbucks Coffee
Gospel In Britain Byline: Jamie Doward
305 The Washington Post, October 05, 1997, Sunday, Final Edition, Name: Howard Schultz
Section: Financial; Pg. H01, Headline: The Brain Behind The Beans; Starbucks' Schultz Has Drawn Praise,
Derision In Building His Coffeehouse Empire, Byline: Margaret Webb Pressler, Washington Post Staff
Writer
306 Copyright 2000 Newspaper Publishing Plc, The Independent (London)
May 24, 2000, Wednesday, Section: Business; Pg. 1, 2, Headline: Interview: Howard Schultz Has Made A
Fortune Trying To Convince The World That It Cannot Get Through The Day Without A Tall Skinny
Latte. But, For The Chief Executive Of Starbucks , World Domination May Not Be Enough ...
Byline: Andrew Gumbel
307 Time, Dec 29, 1997 V150 N27 P54(14), Man Of The Year: Andrew S. Grove - A Survivor's Tale.
Ramo, Joshua Cooper. (Cover Story)(Interview)
308 Copyright 1995 Mcgraw-Hill, Inc., Business Week, January 16, 1995, Section: People; Chief
Executives; Number 3407; Pg. 60, Headline: The Education Of Andrew Grove, Byline: By Robert D. Hof
In Santa Clara, Calif.
309 Time, Dec 29, 1997 V150 N27 P54(14), Man Of The Year: Andrew S. Grove - A Survivor's Tale.
Ramo, Joshua Cooper. (Cover Story)(Interview)
310 Copyright 1995 Mcgraw-Hill, Inc., Business Week, January 16, 1995, Section: People; Chief
Executives; Number 3407; Pg. 60, Headline: The Education Of Andrew Grove, Byline: By Robert D. Hof
In Santa Clara, Calif.
311 Time, Dec 29, 1997 V150 N27 P54(14), Man Of The Year: Andrew S. Grove - A Survivor's Tale.
Ramo, Joshua Cooper. (Cover Story)(Interview)
312 Fortune, April 27, 1998 V137 N8 P34(2) The Incredible, Profitable Career Of Andy Grove. Schlender,
Brent. (Intel Ceo) (Company Operations)
313 Copyright 1995 Mcgraw-Hill, Inc., Business Week, January 16, 1995, Section: People; Chief
Executives; Number 3407; Pg. 60, Headline: The Education Of Andrew Grove, Byline: By Robert D. Hof
In Santa Clara, Calif.
314 Margaret Olley, Campaign, September 13, 1996, "The World's Top Clients: How Risky Ads Brought
Diesel Street Cred - Ufos, Runaway Trains And Kitsch Ads Took A Jeans Brand Into The Big Time"
315 The Times (London), May 31, 1999, Monday, "Quirky Diesel Fuels New Love Affair With Denim,"
Victoria Fletcher
316 The Independent (London), July 29, 1998, Wednesday, Features; Page 8, "Fashion: Diesel's Driving
Force; The Unlikely Objects That Inspired The Ironic Italian Label Are On Show In London." By Melanie
Rickey
317 http://www.diesel.com/contact_diesel/html/company.html
318 http://www.diesel.com/contact_diesel/html/company.html
319 The Times (London), May 31, 1999, Monday, "Quirky Diesel Fuels New Love Affair With Denim,"
Victoria Fletcher
320 The Independent (London), July 29, 1998, Wednesday, Features; Page 8, "Fashion: Diesel's Driving
Force; The Unlikely Objects That Inspired The Ironic Italian Label Are On Show In London." By Melanie
Rickey
321 The Independent (London), July 29, 1998, Wednesday, Features; Page 8, "Fashion: Diesel's Driving
Force; The Unlikely Objects That Inspired The Ironic Italian Label Are On Show In London." By Melanie
Rickey
322 The Times (London), May 31, 1999, Monday, "Quirky Diesel Fuels New Love Affair With Denim,"
Victoria Fletcher
323 The New York Times, July 14, 2002, Sunday, Late Edition Ð Final, Section: Section 9; Page 1; Column
1; Style Desk, "A Store Lures Guys Who Are Graduating From Chinos," By Warren St. John
324 The New York Times, July 14, 2002, Sunday, Late Edition Ð Final, Section: Section 9; Page 1; Column
1; Style Desk, "A Store Lures Guys Who Are Graduating From Chinos," By Warren St. John
325 The New York Times, July 14, 2002, Sunday, Late Edition Ð Final, Section: Section 9; Page 1; Column
1; Style Desk, "A Store Lures Guys Who Are Graduating From Chinos," By Warren St. John
326 The Irish Times, August 28, 1998, City Edition, Business This Week 2; Pg. 64, "Hip Fashion-Company
Head Has Designs On Global Youth: After Turning Diesel Into An International Brand Renzo Rosso Now
Plans Major Expansion"
327 The Irish Times, August 28, 1998, City Edition, Business This Week 2; Pg. 64, "Hip Fashion-Company
Head Has Designs On Global Youth: After Turning Diesel Into An International Brand Renzo Rosso Now
Plans Major Expansion"
328 Forbes, Oct 14, 1996 V158 N9 P42(5), You Are What You Wear. Nike's Phil Knight Isn't Selling
Shoes; He's Selling Attitude. Lane, Randall. (Includes Related Article)
329 Forbes, Oct 14, 1996 V158 N9 P42(5) You Are What You Wear. Nike's Phil Knight Isn't Selling
Shoes; He's Selling Attitude. Lane, Randall. (Includes Related Article)
330 Forbes, May 4, 1987 V139 P74(2) Looking For That Strong Finish. Heins, John. (Nike) (Company
Profile)
331 Copyright 2001 Pr Newswire Association, Inc., Pr Newswire, June 28, 2001, Thursday
Section: Financial News, Distribution: To Business, Retailing And Sports Editors, Headline: Nike, Inc.
Reports Fourth Quarter Earnings Per Share Up 30 Percent; Worldwide Futures Orders Increase Three
Percent;
332 Forbes, Oct 14, 1996 V158 N9 P42(5) You Are What You Wear. Nike's Phil Knight Isn't Selling
Shoes; He's Selling Attitude. Lane, Randall. (Includes Related Article)
333 Forbes, Oct 14, 1996 V158 N9 P42(5) You Are What You Wear. Nike's Phil Knight Isn't Selling
Shoes; He's Selling Attitude. Lane, Randall. (Includes Related Article)
334 Forbes, Oct 14, 1996 V158 N9 P42(5) You Are What You Wear. Nike's Phil Knight Isn't Selling
Shoes; He's Selling Attitude. Lane, Randall. (Includes Related Article)
335 Forbes, Oct 14, 1996 V158 N9 P42(5) You Are What You Wear. Nike's Phil Knight Isn't Selling
Shoes; He's Selling Attitude. Lane, Randall. (Includes Related Article)
336 Forbes, Oct 14, 1996 V158 N9 P42(5) You Are What You Wear. Nike's Phil Knight Isn't Selling
Shoes; He's Selling Attitude. Lane, Randall. (Includes Related Article)
337 Used With Permission From Brandweek, Brandweek, July 30, 2001, Headline: Playing With A New
Attitude recognizing That Pro Athletes Are No Longer Seen As Gods, And Kids Are As Likely To Go
Boarding As Play Basketball, Nike Developed A New Marketing Strategytargeted To The Everyday
Athlete. From New Products To Ads, Are Its Efforts Working? Byline: By Hilary Cassidy
338 Copyright 1996 The Financial Times Limited, Financial Times (London), October 28, 1996, Monday
London Edition 1, Section: This Week; Pg. 10, Headline: Cool Hotelier Remodels Facade: The Monday
Profile: Ian Schrager, Schrager Hotels
339 Copyright 2001 Globe Newspaper Company, The Boston Globe, June 10, 2001, Sunday ,Third Edition,
Section: Travel; Pg. M19, Headline: The Man Who's Shaking Up The Hotel Scene, Byline: By Tara H.
Arden-Smith, Globe Staff
340 Copyright 1996 The New York Times Company, The New York Times, December 31, 1996, Tuesday,
Late Edition Ð Final, Section: Section D; Page 4; Column 1; Business/Financial Desk, Headline: The Media
Business: Advertising; Hoteliers Turn To The Data Base In Search Of A New Means Of More Effective
Direct-Mail Marketing. Byline: By Jane L. Levere
341 Copyright 1997 Newsweek, Newsweek, February 24, 1997, United States Edition
Section: Business; Hotels; Pg. 52, Headline: Expanding The Inn Crowd, Byline: Susan Miller
342 Copyright 1990 Newsweek, Newsweek, August 27, 1990 , United States Edition
Section: The Arts; Design; Pg. 56, Headline: Cheap Chic Hits The Hotel Game, Byline: By Maggie Malone
343 Time, Oct 4, 1999 V154 I14 P82+, Where It's Chic To Sleep: Ian Schrager's Edgy Inns Are Leading A
Boutique-Hotel Boom. But Is There Room For So Many Players? (Business)
344 Copyright 1990 Newsweek, Newsweek, August 27, 1990 , United States Edition
Section: The Arts; Design; Pg. 56, Headline: Cheap Chic Hits The Hotel Game, Byline: By Maggie Malone
337.5 http://www.ianschragerhotels.com
345 Copyright 2001 Newspaper Publishing Plc, The Independent (London), January 18, 2001, Thursday
Section: Features; Pg. 7, Headline: The Thursday Interview - Ian Schrager: Is There Life After Disco?
Byline: Darius Sanai
346 Copyright 2001 Newspaper Publishing Plc, The Independent (London) January 18, 2001, Thursday
Section: Features; Pg. 7 Headline: The Thursday Interview - Ian Schrager: Is There Life After Disco?
Byline: Darius Sanai
347 Copyright 1990 Newsweek, Newsweek, August 27, 1990 , United States Edition, Section: The Arts;
Design; Pg. 56, Headline: Cheap Chic Hits The Hotel Game, Byline: By Maggie Malone
348 The Plain Dealer, January 23, 2000 Sunday, Final / All, Section: Business; Pg. 2h
Headline: ...But Some Companies Are Finding; Happy Workers Cheer Bottom Line, Byline: By Mary
Deibel; Scripps Howard
349 http://www.patagonia.com/culture/patagoniacs.shtml
350 The Plain Dealer, January 23, 2000 Sunday, Final / All, Section: Business; Pg. 2h
Headline: ...But Some Companies Are Finding; Happy Workers Cheer Bottom Line, Byline: By Mary
Deibel; Scripps Howard

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351 Copyright 1996 The New York Times Company, The New York Times, June 30, 1996, Sunday, Late
Edition Ð Final, Section: Section 3; Page 8; Column 1; Money And Business/Financial Desk
Headline: Earning It; Casual, Worker-Friendly, And A Moneymaker, Too. Byline: By Andrea Adelson
352 http://www.patagonia.com/design/r_d.shtml
353 The Plain Dealer, January 23, 2000 Sunday, Final / All, Section: Business; Pg. 2h
Headline: ...But Some Companies Are Finding; Happy Workers Cheer Bottom Line, Byline: By Mary
Deibel; Scripps Howard
351 Forbes, "The World According to Yvon; A rugged life--and a father who pulled teeth with pliers--taught
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355 The New York Times, June 30, 1996, Sunday, Late Edition Ð Final, Section: Section 3; Page 8;
Column 1; Money And Business/Financial Desk, Headline: Earning It; Casual, Worker-Friendly, And A
Moneymaker, Too. Byline: By Andrea Adelson
356 The New York Times, June 30, 1996, Sunday, Late Edition Ð Final, Section: Section 3; Page 8;
Column 1; Money And Business/Financial Desk, Headline: Earning It; Casual, Worker-Friendly, And A
Moneymaker, Too, Byline: By Andrea Adelson
357 Inc., March 1988 V10 N3 P62(7) The Anti-Marketers. Brown, Paul B.. (Patagonia Inc.'S Mail Order
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358 The New York Times, June 30, 1996, Sunday, Late Edition Ð Final, Section: Section 3; Page 8;
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Moneymaker, Too, Byline: By Andrea Adelson
359 Copyright 1999 Southam Inc. The Ottawa Citizen, July 18, 1999, Final Section: The Citizen's Weekly;
C6, Headline: How It Feels To Be Yvon Chouinard: Patagonia's Founder Has Climbed The Mountains,
Made The Money, Surfed The Waves, Caught The Fish, And Seen The World. Now, At 60, He's Looking
For A Challenge, Byline: Doug Stanton
360 Outside Magazine, January 1997, He's Not Worthy, A Portrait Of A Millionaire At A Crux. By Craig
Vetter
361 Copyright 1999 Southam Inc. The Ottawa Citizen. July 18, 1999, Final. Section: The Citizen's
Weekly; C6. Headline: How It Feels To Be Yvon Chouinard: Patagonia's Founder Has Climbed The
Mountains, Made The Money, Surfed The Waves, Caught The Fish, And Seen The World. Now, At 60,
He's Looking For A Challenge. Byline: Doug Stanton
362 Outside Magazine, January 1997. He's Not Worthy. A Portrait Of A Millionaire At A Crux. By Craig
Vetter
363 Outside Magazine, January 1997. He's Not Worthy. A Portrait Of A Millionaire At A Crux. By Craig
Vetter
364 Copyright 1999 Southam Inc. The Ottawa Citizen. July 18, 1999, Final. Section: The Citizen's Weekly;
C6. Headline: How It Feels To Be Yvon Chouinard: Patagonia's Founder Has Climbed The Mountains,
Made The Money, Surfed The Waves, Caught The Fish, And Seen The World. Now, At 60, He's Looking
For A Challenge. Byline: Doug Stanton
365 Copyright 1999 Southam Inc. The Ottawa Citizen. July 18, 1999, Final
Section: The Citizen's Weekly; C6. Headline: How It Feels To Be Yvon Chouinard: Patagonia's Founder
Has Climbed The Mountains, Made The Money, Surfed The Waves, Caught The Fish, And Seen The
World. Now, At 60, He's Looking For A Challenge. Byline: Doug Stanton
366 Marketing, Feb 24, 2000 P32 Body And Soul. Roddick, Anita. (Anita Roddick Of The Body Shop)
367 Marketing, Feb 24, 2000 P32 Body And Soul. Roddick, Anita. (Anita Roddick Of The Body Shop)
368 Inc., June 1990 V12 N6 P34(9) This Woman Has Changed Business Forever. Burlingham, Bo. (Anita
Roddick, The Body Shop)
369 Inc., Sept 1990 V12 N9 P34(7) Going For Broke: Five Owners Argue The Merits Of Having Had Too
Little Money To Start Their Businesses. (Harry V. Quadracci, Ken Hendricks, Mary Anne Jackson, Anita
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370 Inc., June 1990 V12 N6 P34(9) This Woman Has Changed Business Forever. Burlingham, Bo. (Anita
Roddick, The Body Shop)
371 Inc., June 1990 V12 N6 P34(9) This Woman Has Changed Business Forever. Burlingham, Bo. (Anita
Roddick, The Body Shop)
372 "New Statesman (1996), Oct 16, 2000 V129 I4508 P8 Diary. Roddick, Anita. (Anita Roddick Founder
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373 Marketing, Feb 24, 2000 P32 Body And Soul. Roddick, Anita. (Anita Roddick Of The Body Shop)
374 Inc., June 1990 V12 N6 P34(9) This Woman Has Changed Business Forever. Burlingham, Bo. (Anita
Roddick, The Body Shop)
375 Inc., June 1990 V12 N6 P34(9) This Woman Has Changed Business Forever. Burlingham, Bo. (Anita
Roddick, The Body Shop)
376 Inc., April 1, 2001 P58 Anita Roddick. (The Body Shop International Founder)(Brief Article)
377 Inc., June 1990 V12 N6 P34(9) This Woman Has Changed Business Forever. Burlingham, Bo. (Anita
Roddick, The Body Shop)
378 Richard Hooker, Washington State University World Civilizations Home Page,
http://www.wsu.edu:8080/~dee/modchina/rev2.htm, 1996.
379 http://www.milarepa.org/

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